Customer 360.Next offers a unified customer platform capturing the end-to-end journey of a customer.
Using Customer 360.Next, you can build customer profile based on customer’s behavior and buying patterns. This will help you in establishing their propensity to purchase other products and services. Using this information, you can design and gauge the efficacy of different kinds of marketing campaigns such as seasonal campaigns, upselling and cross-selling campaigns.
CLV is a way of predicting and calculating the total lifetime value of acquiring a new customer. You can use this Use Customer 360.Next to create predictive analytical models along with reporting dashboards. CLV will help you budget how much you need to spend on acquiring new customers and offering value added services for acquiring new customers.
After segmenting your customers, you can create a personalized marketing strategy. This includes product improvements, loyalty programs, and customized recommendations. The more personalized the consumer experience, the higher the conversions and brand loyalty.